Proprietary tools built in house to automate, optimise and forecast every lever of cross-channel marketing.
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Turn signals into strategy
XChannel's proprietary tool for brand reputation: it turns complex information flows from web, social and media into clear, immediately usable insight, combining artificial and human intelligence to monitor mentions, sentiment, alerts and emerging trends.
How it works
Always-on monitoring across web, social and media
AI and human intelligence working together
Mentions, sentiment, alerts and emerging trends
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Day-parting tool
Optimises campaigns by time of day, running ads when they perform best: it sets budget by time window, pushes during the strongest hours and cuts spend in the least profitable ones.
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Always under your control
Monitors trends, copy, images, prices and buy box on product pages, all in one place so nothing escapes you. The new version covers buy box and prices by geographic area too: the buy box is often won by different sellers depending on location, and now you can check it area by area.
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Capture, qualify, convert
XChannel's proprietary tool for lead generation: generates and qualifies leads across the whole cross-channel funnel, combining AI and big data to grow both the volume and the quality of contacts, from the first touchpoint to conversion.
How it works
Lead generation on the most effective channels
Qualification and scoring with AI and big data
Continuous optimisation of the conversion funnel
Influ for transaction
Reads the transactional and visibility power of influencers through a quantitative and qualitative study of profiles and comments. The NuvolIndex measures transactional comments against the total, and the Reach vs Conversion matrix helps you pick the influencers who sell, not just the ones who get seen.
Focus, control & analysis
Weekly updates, customisable KPIs and every campaign development tracked from a single dashboard: every Monday a fresh view of budget and sales (week, month, YTD, FY).
Boost your search
Maximises return on investment by engaging the right audience at the right moment on search engines, with keyword and search intent study and continuous ROI optimisation on Google, YouTube and search.
How it works
Keyword and search intent study
Targeting on Google, YouTube and search engines
Continuous ROI monitoring and optimisation
Place your product
Finds the most effective and efficient investment and formats to place your product or service on digital platforms, weighing platforms and formats and ranking them by efficiency and effectiveness.
How it works
Weighs advertising platforms and formats
Ranks them by efficiency and effectiveness
Shows where and how to invest
Advertising campaign
Finds the best performing keywords for your advertising campaigns and tracks BuyBox wins on products, optimising spend against results.
How it works
Finds the best keywords for every campaign
Tracks BuyBox wins on products
Optimises spend against results
Retail strategy
Optimises product pages to reach the top of organic search results: listing audits, content optimisation for ranking and a retail search strategy for each marketplace.
How it works
Product page audits
Content optimisation for organic ranking
Retail search strategy for every marketplace
Promo & big events
Identifies and sets out in advance every KPI you need to choose the ideal placements and pricing for promotional periods and big events, planning space, price and timing ahead of time.
How it works
Sets the KPIs that matter in advance
Selects optimal placements and pricing
Plans ahead of demand peaks
Track your position
Tracks how your products rank over time and how category trends evolve, with constant benchmarking against the market.
