Solutions · Marketplaces

We sell.
On Amazon.

And also on

In more than 50 countries, with operational hubs in Milan and Barcelona. Retail strategy, advertising and day to day catalogue monitoring, driven by XChannel proprietary tools that combine big data, AI and semiotics.

50+countries covered37M€managed on Amazon2.000+ASINs monitored

Operational hubs: Milan and BarcelonaHover the dots: country and reference marketplaces

01 · Retail strategy · Amazon

The page first, then the push.

No advertising budget pays back an incomplete product page. PPIX, our Page Performance Index, gives a weight to every element of the Amazon page and measures how far it is from maximum organic ranking.

  • Organic health check and competitor analysis to find growth gaps
  • Title, bullet, description and FAQ optimisation for indexing and rank
  • Creative for Brand Store and A+ pages built on the Digital Kit
  • Score recalculated with every change, with the gap to the category benchmark
+47%page views
+24%click-through rate
3 monthsfrom zero to 100
70%
air fryer
Beko digital air fryer, main image of the product page
Images +25%
Visit the Beko Store

Black air fryer

Beko Digital Air Fryer FRL3374B, 7.6 L XL, 8 Preset Programmes, Touch Display, Non-Stick Basket, 1800 W

Title +20%
★★★★★Prime
About this item
  • Healthy cooking: crispy outside and tender inside, with no added oil
  • XL 7.6 L capacity: portions for the whole family
  • 8 programmes: fries, chicken, fish, vegetables and desserts
  • Easy to clean: dishwasher-safe non-stick basket
Features +25%
Product description

The Beko digital air fryer cooks with 360° hot air: crispy results with a fraction of the fat of traditional frying. Touch display, timer up to 60 minutes and temperature adjustable up to 200 °C.

Description +15%
From the manufacturer Beko A+ module: digital air fryer in the kitchen Beko A+ module: your new kitchen ally A+ page +15%

02 · Content · Amazon

The store within the store.

The product page is the only moment the brand speaks to the customer with no intermediary. We build it in layers: power image that gets the benefit across at a glance, A+ that tells the story, Brand Store that keeps them there.

  • Power image: the key benefit as an infographic, readable as a thumbnail
  • Main and secondary: context, lifestyle, dimensions, pack contents
  • A+ pages: technical features, certifications, brand elements
  • Brand Store: a multi-page storefront that drives cross-selling
Anatomy of the power image of an Amazon product page Main and secondary images of an Amazon product page Anatomy of an A+ page created by XChannel Product infographic with benefits and how to use Multi-page Brand Store created by XChannel

03 · Advertising · Amazon

Budget where it pays.

Sales are not spread evenly across the 24 hours, yet almost everyone spends as if they were. ADXpress moves budget into the hours that convert and takes it away from those that burn margin.

  • Sponsored Products, Sponsored Brand, Product Display and Amazon DSP
  • Day-parting on the highest return hours, reviewed every week
  • Daily optimisation on ACoS, TACoS and share of sell-out
43%of sell-out in 4 hours
-50%ACoS over the period
+22%ROAS in the boosted hours
ROAS 2.4x
0006121823
peak hours · -20% ACoSdead hours · +20% ACoS

04 · Monitoring · Amazon

Always under control.

SupervisorX compares every product page against the approved template and flags the difference: overwritten copy, an image that did not load, an off-line price, the Buy Box lost to a third party.

  • Copy, images, price, A+ and Buy Box checked on 18 parameters
  • Output on demand: several times a day, daily or weekly
  • Alerts on changes against the approved template
  • Every fix handled by the team via ticketing or Vendor Manager
10.000pages a week
2.000ASINs across 5 marketplaces
1 in 4third-party Buy Box intercepted
0 pages checked
ITESFRDEUK
Buy Box lost on amazon.de · alert sent

05 · Keywords and scaling · Amazon

From one market to seven.

TrendX follows the keywords that really matter for each ASIN and measures how its position moves, organic and sponsored, month after month. When the method works in one market, we replicate it in the others.

  • Search trends for exact, broad and related keywords
  • Organic and advertising ranking per single ASIN
  • Insight on the actions that moved the position
  • New marketplaces opened with campaigns segmented by category
KeywordVolumeTrendRank
microwave66.74438
beko microwave28.00621
microwave oven9.51744
ITESFRDEUKNLSA

1 marketplaces covered · 50+ countries covered

37M€revenue managed on Amazon
11xaverage portfolio ROAS
9,0%average portfolio ACoS
2.000+ASINs monitored
Amazon Advertising Partner

XChannel selected as an Amazon Best Practice, with case studies published across Europe.