Solutions · Google

They find us.
On Google.

SEO, SEM and advertising across the whole Google ecosystem, from classic search toAI Mode. Every campaign starts from a study of keywords and search intent and is measured on big data dashboards that are always available.

Let's talk →How we work ↓

19brand accounts150Mimpressions€0.004average YouTube CPV

Google

SponsoredYour brand · Official siteFree shipping, 30-day returns

AI OverviewAccording to the sources, your brand is among the most recommended…

1 · OrganicYour brand · The complete guide

01 · SEO & blogging

From page two to the top result.

Nobody clicks on the second page of Google. We work on three levels to take the site where people actually look, and keep it there.

Reactive SEO: metadata and keywords that answer what people search for
Competitive SEO: owning the keywords and topics you share with competitors
Proactive SEO: distinctive copy, graphics and video through journals and blogging
Technical optimisation of e-commerce and brochure sites: speed, structure, structured data

SERPorganic position#8

motorbike top case travel

guidemoto.itMotorbike top case: the 2026 buying guideCapacity, mounts and materials: what to check before you choose.
motoforum.itWhich top case for long trips?Thread with 214 user replies.
accessorimoto.comMotorbike top cases on offerOver 300 models available with 24-hour delivery.
rivistamoto.itThe 10 best motorbike casesOur ranking, updated after road tests.
viaggiareinmoto.itHow to load your bike for a tripWeight distribution and motorway safety.
shopmoto.itTop cases and tank bagsSelected brands and after-sales support.
blogmotori.itTop case or side panniers?Pros and cons of both.
givi.itGIVI · Motorbike top cases and panniers, official siteMonokey and Monolock: up to 58 litres. Find the top case for your bike.

02 · SEM & advertising

Every click at the right price.

Full setup of Google Ads, Analytics, Tag Manager, Merchant Center and Search Console. Then the auction is won on quality: relevant ads, consistent landing pages and optimisation that never stops.

Objectives: awareness, consideration and conversion, sales and leads
Formats: Search, Shopping, Display, YouTube, Demand Gen, Performance Max
Targeting: socio-demographics, keywords, audience segments, topics, placements
Daily optimisation with KPI monitoring and weekly dashboards

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Keyword	QS	CPC	CTR
brand name	6/10	€0.62	4,1%
category + city	5/10	€1.18	2,3%
best product	4/10	€1.44	1,8%

03 · YouTube & Demand Gen

Seen, and remembered.

Video builds the demand that search then captures. We plan YouTube and Demand Gen with full-funnel objectives, different formats for each stage and tight control of cost per view.

In-stream, bumper and Shorts, with creative adapted to every format
Affinity, in-market and custom audiences
Planning across several markets and languages

2.6M+impressions in 3 markets

160Kclicks to the site

€0.004average CPV

Ad · 0:06 Skip ad ▸

0views

€0.012cost per view

18%view rate

04 · GEO & AI Mode

The answer, not the link.

With AI Overview and AI Mode people no longer scroll through ten links: they read an answer. We build content thatAI chooses as a source, using semiotics to understand how searchers think, and the structure generative systems can read.

Content that anticipates the conversation, not just the single question
Images and video with metadata for voice, visual and hybrid search
Structured data, authority and constantly updated sources
Ads ready for AI Max, with assets the algorithm can contextualise

how to choose a top case for long motorbike trips

✦ AI Overview

guidemoto.itgivi.itrivistamoto.it

05 · Big-data

Everything in one dashboard.

Every Monday an updated view of campaigns, searches and competitors on Looker Studio, always available to the client. Plus dedicated observatories on keywords, market and trends to decide before everyone else.