Beauty
In partnership with Cosmoprof.
Cross-Channel Marketing & Communication
We are Europe's first consulting firm for cross-channel marketing and communication. We combine a cross-channel approach and a hybrid method in a roster of quant-qualitative tools that enhance AI through the humanities (semiotics and anthropology) and grow market share while maximising the ratio between investment and sales.
Chosen by over 120 brands worldwide
Official certifications
Team
A multidisciplinary team of specialists in cross-channel marketing, data scientists, semioticians and anthropologists.
Methodology
We combine AI, Semiotics e Anthropology to turn data into decisions and decisions into measurable growth.
Real-time data collection, classification and correlation to guide every cross-channel decision.
Reading meanings, language and signs to turn numbers into qualitative insight.
Understanding real people and multichannel behaviour across the whole purchase funnel.
What We Do
With every client we build a strategy of cross-channel marketing based on careful data interpretation. We develop online and offline solutions to engage users and create measurable results.
Data interpretation and a cross-channel strategy tailored to your brand.
Learn more →SEO, SEM and Google advertising to capture and create demand.
Learn more →Sell on Amazon and marketplaces with proprietary tools and big-data.
Learn more →Content, community management and influencer marketing.
Learn more →TV planning, Connected TV, video and audio streaming.
Learn more →AI, training and proprietary tools to innovate marketing.
Learn more →XTOOL
Proprietary tools built in-house to automate, optimise and forecast every lever of cross-channel marketing.
Testimonials
With XChannel we did incredible team work to push our brands to the top of the key search terms in our market.
To establish our brands' digital presence on platforms such as Amazon we chose XChannel, an expert and successful partner.
The right mix of expertise and boldness makes XChannel the ideal partner for companies looking for their role in cross-channel marketing and communication.
XChannel thinks out of the box and understands exactly what we need. Supporting us 360° with innovative solutions, it reaches our target precisely.
Courage, passion, enthusiasm, expertise and strategic vision: an effective partner for those brave enough to question the status quo.
We believe in the effectiveness of YouTube and YouTube Kids ads: the results are outstanding and XChannel is our reference agency for the Toy sector.
In XChannel we found a partner as ambitious as we are, with a quant-qualitative approach to cross-channel communication in the toy world in its DNA.
We chose XChannel for its strategic approach to Amazon Advertising: we saw sales grow and achieved an excellent ROI. A first-class agency.
For an innovative cross-channel strategy we rely on XChannel, which has been running our social media strategy for years.
Social media are an essential asset and the winning strategy is having the right content for every platform. As the data shows, XChannel guides us in this.
Strategic, innovative and brilliant approach! A young team, client focus and an eye always on the future: XChannel is the agency chosen to relaunch FRISIA.
We have been working with XChannel with great satisfaction for several years: a reliable and competent partner, thanks to its sector expertise.
Built on a rare mix of semiotic and technological expertise, XChannel offers tailored, measurable and innovative solutions to optimise the customer journey between on and offline.
I am really pleased with the YouTube campaign results: we exceeded the 4 million impression target, reaching exactly our target user.
The results achieved with XChannel far exceeded our expectations. In a very short time our products' visibility grew enormously.
Case Studies
Real projects, real numbers. Here is how we grew international brands on marketplaces and across every channel.
Cross-Channel Observatories
Reports built with proprietary tools combining big-data, artificial intelligence and the humanities, with quarterly reports by sector.
In partnership with Cosmoprof.
In partnership with Assogiocattoli and AEFJ.
Focus on board games.
The new travel observatory.
Partners
Universities
Blog
Insight and analysis on cross-channel marketing, marketplaces, AI, retail media and content.
Artificial intelligence no longer knocks timidly at the door, it opens it itself.
Read →
From Live Commerce to video conversions, the news rewriting the rules for brands.
Read →
Discover how TikTok Shop is revolutionising e-commerce: benefits and strategies for brands and creators who want to sell online.
Read →
SEO, semiotics and AI: discover XChannel's method to optimise organic traffic to your site.
Read →Press
Articles and press coverage about us and our approach cross-channel.
Free Audit
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