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Content & Social Media

Editorial strategy, community management and influencer marketing, with creative work driven by big data and AI.

Editorial strategy, community management and influencer marketing: creative work driven by big data, AI and semiotics.

Editorial Strategy▾ Community Management▾ Influencer Marketing▾
Editorial metrics dashboard
01 · Editorial Strategy

Editorial strategy

A study of social performance against competitors, and the definition of strategic objectives in terms of the KPIs to reach.

  • Tools powered by artificial intelligence to produce and optimise visual, creative and written content
  • A detailed editorial plan: visuals, copy, publishing frequency and channels
The community funnel: listen, engage, lead generation, conversion
02 · Community Management

Community management

The Community team runs communities with several objectives: growing engagement, generating leads and driving sales through interaction with consumers on social and on marketplaces.

  • Big data and AI to monitor comments, handle reviews and read sentiment
  • A focus on personalised support, conversion and preventing reputational crises
Study of influencers' social conversations
03 · Influencer Marketing

Influencer marketing

NuvolX is XChannel's proprietary tool that uses big data and semiotics to read an influencer's transactional or awareness power.

  • A two-way matrix between reach and conversion and a qualitative semantic study of comments
  • Influencers classified by type within the matrix
59
Brand pages managed
766M
Total reach
32M
Total community
Discover NuvolX → AI Training →
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